2023
Client: Booklet
Branding, Visual Design, Packaging
Booklet is a wonderful neighborhood bookstore in London whose main target audience is young readers interested in music and design. Its intent was to set itself apart from other bookstores through a visual design that conveyed modernity, fun but at the same time great attention to detail.
This was the mission statement.
A prominent, thick logotype was created with modern typefaces but at the same time linked to a librarian and typographic tradition.
Icon-style illustrations were created that echoed the brand's design and typeface, along with a muted color palette that would give a sense of warmth and recall the tones of antique pages.
Icon-style illustrations were created that echoed the brand's design and typeface, along with a muted color palette that would give a sense of warmth and recall the tones of antique pages.
In addition, packaging options were created that reflected the brand's informal and fun language, with a modern twist but rich in detail and attention.
Booklet also hypothesizes to produce its own design magazine in the future, containing the latest references to the world of design, fashion, architecture, music and art: each issue will be dedicated to a specific field. For this reason, the first cover of the issue dedicated to Interior Design was made.
