2023
Client: Camping & Sport
Branding, Visual Design, Digital Design
The client requested branding and digital design work for his business of a store dedicated to professional mountain gear.
Before starting the creative work, the client's history and philosophy was listened to - through a document called Dialogue - , his mountain-related memories, feelings, sounds, smells--any detail that could bring a unique and personal visual to life.
Mission: make a logo (logomark + logotype) that would contain the delicate and natural character of the client's soul, deeply connected to the montaga by family memories. The color palette evokes the deep, intense greens of the northernmost mountains, the lakes, and the shadows.
The typography is informal yet decisive, solid in its professionalism.
The typography is informal yet decisive, solid in its professionalism.
