2023
Client: Cipride
Branding, Advertising, UX/UI Design
Cipride is a brand-new, modern fashion label specializing in women's haute couture. With the name "Cipride," an epithet of the goddess Aphrodite, queen of Cyprus, the brand positions itself within the realm of high fashion, but with a gentle touch. Its philosophy evokes the sense of calm and well-being experienced during an afternoon spent immersed in nature.
Mission: creating a brand identity that reflects Cipride's feminine and delicate character alongside its modern soul. This balance was achieved through the use of a refined typography and a more vivid, vibrant color palette.
