2024
Client: Juimon
Branding - Typography - Illustration - Video
Juimon is a young family business - natural food brand - who decided to lovingly, passionately and delicately collect traditions passed down through generations.The Juimon family produces a 100% natural beverage, originated from pure Sicilian lemons - straight from one of the most beautiful lands in Italy.
Mission: creating a delicate yet bold design that gave relevance to tradition along with an original and modern touch. The choice of typography was essential, as were the printing materials, balancing weights and textures of papers and labels. The illustrations give a sense of tradition and natural delicacy, as does the color palette, which is muted yet decisive.
