2022
Client: Marumatsu Tea | Kyoto
Marumatsu Tea is a historic Japanese company specializing in tea leaves and tea makers. Its historical roots date back to 19th-century Japanese tradition, and to this day, it trades worldwide, offering delicious teas and premium tea leaves. As a tea maker with a long history, Marumatsu Tea also created the San Grams brand in 2015 to help spread awareness of the deliciousness of Japanese green tea and matcha flavor.
Mission: creating a brand identity that reflects the client's traditional, mindful, professional, and natural character. The logomark was redesigned, and a new typography was developed. The color palette is muted and desaturated, featuring deep tones of green and sand.
Branding, Logo Design, Visual Design, Packaging // HI(NY) Design Studio
