2017
Client: Feronia
Brand Identity, Logomark, Packaging, Advertising
SiGi is a farming company that entrusted the task of creating a visual design for the launch of their new product: a wild herb salad.
Mission: creation of the naming based on the nature of the product itself. Feronia, in Roman mythology, was the goddess of fertility and fields, of wild lands, and unspoiled nature. From this inspiration, a handcrafted visual was created by making a real stamp of the logomark, which was then inked and digitally processed. The packaging was a meticulous process: a double-shaped label was created, the first designed to fit the jar and the second to enclose a brief explanation of the brand.
Packaging and Logo Design
Label design for the packaging section of the project.
Visual Design
Visual design posters and adv campaign for the product.
