2023
Client: Tsuji Clinic Kyoto
Tsuji Clinic Kyoto, with its main office in Tokyo, is headed by Chief Director Naoki Tsuji, who has dedicated over 20 years to researching anti-aging and rejuvenation. Focusing on anti-aging at the cellular level, the clinic aims to extend clients' healthy lifespan and enhance their quality of life. The clinic specializes in preventive regenerative medicine, providing treatments to slow down this aging process, helping the clients lead healthy and beautiful lives free from illness.
Mission: After analyzing the philosophy and spirit of Tsuji Clinic, discovering a precise and delicate soul with a strong Japanese influence, the brand identity and digital part of the website were created.
The color palette evokes the calm and delicacy of water, with muted and deep tones, conveying great solidity and medical professionalism.
A key element is the cell, from which the graphic elements were derived: black dots that guide the user during the website navigation, moving along with the screen.
A key element is the cell, from which the graphic elements were derived: black dots that guide the user during the website navigation, moving along with the screen.
Branding, Visual Design, Web Design // HI(NY) Design Studio
