2023
Client: Waphyto ワフィト
Branding, Visual & Design, Packaging // HI(NY) Design Studio
GOLD PRIZE | Good Design Award 2021 グッドデザイン賞
Packaging and visual design fo @waphyto_japan a natural and clean skin/body/hair/intimate care brand.
Waphyto's products were developed by award-winning phytotherapy pioneer Atsuko Morita after years of research on plants and their benefits, scientific principles, and geology.
In her sensitive and brilliant vision, there is a deep and authentic relationship between earth and human.
This vision has been projected in the visual identity of the brand.
In her sensitive and brilliant vision, there is a deep and authentic relationship between earth and human.
This vision has been projected in the visual identity of the brand.
![](https://cdn.myportfolio.com/0dce043b-ef92-40cb-9e43-d3a2de522ae0/a71c22af-17ad-45dc-828e-0ebbf4f9f89f_rw_1920.png?h=f0bcdecf8a71f5d61a4e72543d141490)
![](https://cdn.myportfolio.com/0dce043b-ef92-40cb-9e43-d3a2de522ae0/17b725d5-671d-4a87-9cfa-2e5a618c0dd8_rw_1920.png?h=e2b795bdee0a4f26960de88bb196d1ad)
![](https://cdn.myportfolio.com/0dce043b-ef92-40cb-9e43-d3a2de522ae0/862e8ca8-049f-47cd-b0be-f4726aa36e49_rw_1920.jpg?h=1f613708c4ac8e52bdc5cb911280cfd6)
![](https://cdn.myportfolio.com/0dce043b-ef92-40cb-9e43-d3a2de522ae0/3b78e11b-3d6b-47e5-b987-feed5faf2d69_rw_1920.jpg?h=4eace1ff4ae982f09683bed766734ef5)
![](https://cdn.myportfolio.com/0dce043b-ef92-40cb-9e43-d3a2de522ae0/cb470162-19a8-414d-9ac1-6f7bb3666531_rw_3840.jpg?h=9cf3698670b5ea969092807f98f591c7)
![](https://cdn.myportfolio.com/0dce043b-ef92-40cb-9e43-d3a2de522ae0/5d58e9fc-d56b-4800-9c60-42ee8df30f3f_rw_1920.jpg?h=45e50ddd0a450cf81fa5af61d81d97ed)
![](https://cdn.myportfolio.com/0dce043b-ef92-40cb-9e43-d3a2de522ae0/88256ac0-b07d-4123-860f-ba37ce0cac57_rw_1920.png?h=b88a72b40cc0b4a5fada61b25261e3ff)
![](https://cdn.myportfolio.com/0dce043b-ef92-40cb-9e43-d3a2de522ae0/f558da59-8ef8-4b4e-a77f-37db6a728d11_rw_1920.png?h=3feb5c5223217e760a7c894df71ba825)
![](https://cdn.myportfolio.com/0dce043b-ef92-40cb-9e43-d3a2de522ae0/d53f5d8d-a736-4ea6-90fd-1f6a76ef4853_rw_1920.png?h=f90742d20ace62367353459021742756)
![](https://cdn.myportfolio.com/0dce043b-ef92-40cb-9e43-d3a2de522ae0/ce31ae52-61ef-4630-bb3f-9ac51330a410_rw_3840.jpg?h=2398e5a3559279f4a72528763c967fd8)
![](https://cdn.myportfolio.com/0dce043b-ef92-40cb-9e43-d3a2de522ae0/cad404b4-9954-49af-b756-9ca303b5c721_rw_3840.jpg?h=40fe08c3090f6e687ff149390ff36fec)